Google Ads Specialist and Manager
Google Ads Specialist
Google Ads can be a very profitable channel to market products and services but at the same time it can be complex and does constantly change. Our team of experts are constantly kept abreast of changes and new practices to drive improved return and profitability.
What Our Clients Say
Process - it's much much more than just writing Google Ads
Understanding your Business
Before writing any ads we need to understand the nuances of your business, understand your product or service and the key value proposition of your business and your competitors. We need to understand the sales process and the outcomes you want to achieve.
Analysis and Planning
Next we will develop a plan for the ads we will write, the keywords we will target, the types of campaigns we need to run, imagery, value propositions and call to action, how we communicate benefits.
Infrastructure
A successful Google ads campaign will need to measure conversions, ensure Google Analytics, Google Search Console and Google My Business are set up correctly and linked before we launch your campaign.
Building and ongoing monitoring
We build the necessary campaigns in Google Ads such as Brand, product feeds, display ads, smart campaigns, smart display campaigns, as well us maximising bidding methods, keyword targeting, scheduling and more. Then begins the ongoing process of monitoring and tweaking campaigns, writing new ads, working out what is working and what is not, managing negative keywords, ensuring ads are fresh and converting. We use a range of tools to monitor and alert us to issues we need to address as well as continue to find new opportunities.
Touching Base
When campaigns are operational we will touch base with you to ensure leads or sales are being generated, and that anecdotally the right type of customers are coming through the door for your business. Steps 4 and 5 are ongoing to make sure your campaign continues to deliver the outcomes your business is after.
