Done-for-you Google Ads campaign builds

Get your Google Ads campaign built properly. Before you spend a dollar on it.

Answer a few questions and receive a complete Search or Performance Max campaign — strategy, validated keywords, intent clusters, ad copy written to each one, negative keywords and a budget forecast — built for your business and read by a human before it is sent.

An editable spreadsheet you own, within 24 hours. One payment, no retainer, no access to your account. And if the numbers say Google Ads is the wrong place for your money, the build tells you that too.

Choose your build — from $129 See what arrives

One-off price · No subscription · No access to your Google Ads account · Delivered within 24 hours

Every build checked by Sean Cooney before it is sent.
Running Google Ads since 2001.

What arrives two workbooks · one strategy

Executive summary

Both campaigns in plain English — what was built and why

Campaign overview

Brand, site, goal, budget and market, as we understood them

Strategy & budget allocation

One strategy, and how the money splits across both campaigns

Validated keywords

Every keyword researched, with its real search data

Intent clusters

Those keywords grouped by what the searcher is trying to do

One tab per ad group

Search: keywords at their match types, copy, Final URL

One tab per asset group

PMax: search themes, audience signals, copy

Audience signals & custom segments

Who to point Google's AI at, and how

Negative keywords

Including brand isolation, so PMax does not buy back your Search

Landing page readiness

What each page needs fixed before you send traffic to it

Budget analysis & forecast

What the budget can realistically achieve across both

Pre-launch checklist

The settings that quietly drain budgets, in order

Search and Performance Max built from the same research, so they divide the work instead of competing for it.

Sample PMax build — free, no email Sample Search build

Buy one campaign and you get its workbook. Buy the bundle and the two are built to work together.

What this actually takes

Nobody charges $129 for a campaign build because nobody wants to do this part.

A campaign is not a keyword list. It is a chain, and every link depends on the decision above it — which is why one assembled out of order never quite works.

Strategy

What you sell, who buys it, what your break-even carries

Keyword research

Live volume, cost and competition in your market

Intent clusters

Grouped by what the searcher is actually trying to do

Groups built on them

Ad groups or asset groups, each answering one intent

Copy to each intent

Not one generic set spread across everything

7–50+

hours per campaign

Then negative keywords, a budget forecast, landing page readiness, a pre-launch checklist, and typing the whole thing into Google Ads. About a day if you have done it before. Past a working week if you are learning as you go.

Full breakdown for PMax → Full breakdown for Search →

One thing worth saying plainly: if the numbers say Google Ads is the wrong place to spend your money, the build tells you so. Better to find that out from a spreadsheet than from three months of budget.

Inside the build

This is what actually arrives.

Not a template with your business name dropped in. Everything below is real rows from a sample Performance Max build for a fictional ergonomic furniture retailer — built exactly the way yours would be. How much of each you get depends on your business and the strategy it needs, not on a package tier.

Ad copy, counted, with the angle for every line

Headline	Angle it covers	Chars
Dual-Motor Sit-Stand Desk	Feature	25/30
48in, 60in & 72in Sizes	Sizes fit the space	23/30
Black Friday: Up To 30% Off	Seasonal hook	27/30
10-Year Frame Warranty	Trust / warranty	22/30
Whisper-Quiet Motors	Feature	20/30

Google rejects headlines over 30 characters. Every line is counted before it reaches you, and carries the angle it covers — so you can see the set is not ten ways of saying the same thing.

Negatives, each with a reason

free	Freebie seekers
diy	Sells finished furniture, not plans
how to build	Informational, not purchase intent
wikipedia	Research intent, not purchase

Every exclusion says why it is there, so you can keep what makes sense for your business and drop what does not. Google will never write you this list — negatives stop your ad showing on searches that earn Google money.

Sample PMax build Sample Search build

Complete workbooks, every tab. Free, no email.

Choose your build.

One-off price in USD. No subscription. Launch pricing shown.

Performance Max

$129 $199

launch price, one-off

Finds demand across Shopping, Display, YouTube, Discover and Gmail. Asset groups themed on what you sell, audience signals, negatives and a budget forecast.

Build my PMax campaign See what is in it →

Best value

Both — the bundle

$199 $399

launch price, one-off

One strategy, one research pass, one set of intent clusters — then two targeting layers built from them. Search gets keywords at their match types. Performance Max gets audiences and search themes.

Because both are built from the same clusters, they divide the work instead of competing for it — and brand is isolated, so PMax does not quietly buy back your own Search brand traffic and call it performance. Buy them separately, from two people, and nobody does that for you.

Build both

$59 less than buying them separately

Search

$129 $199

launch price, one-off

Captures the people already typing what you sell. Validated keywords at exact and phrase, ad groups themed by intent, responsive search ad copy and negatives.

Build my Search campaign See what is in it →

Shared across both

Strategy. Keyword research. The intent clusters that come out of it. The negative list. The budget maths. Done once, not twice.

Where they diverge

Search targets with keywords and match types. Performance Max targets with audiences and search themes. Two different structures, built from the same understanding of your buyer — which is the part that makes them agree.

+$79 — done-for-you upload. We load the finished campaign straight into your Google Ads account, paused and ready for you to switch on. Typing it in by hand is about two hours, and easy to get wrong in ways you will not notice for a fortnight.

Built to perform for you, not for Google.

When Google builds a campaign for free it defaults to broad targeting, nudges bigger budgets, and will not give you a negative keyword list — because negatives stop your ad showing on searches that earn Google money. The free build can cost far more in wasted spend than a proper one ever would.

Grounded in your business

Every headline and description is based on what you really offer, taken from a crawl of your own site — not a template with your name in it.

Validated, not guessed

Keywords are checked against real search demand and real cost, in your market and your currency, before they make the cut.

Human-reviewed

Every build is read by a person before it is sent. No unattended AI output going straight to your inbox.

How this compares.

	Do it yourself	Google's free build	Agency setup	An Omologist build
Cost	7–50+ hours of your time	Free, then wasted spend	$1,000–$2,500, plus retainer	From $129, one-off
Keywords validated for demand	Manually, if you know how	No	Yes	Yes
Negative keyword list	If you know how	No	Usually	Yes, each with its reason
Needs access to your account	—	—	Yes	No
You own the deliverable	Yes	No	Sometimes	Yes
Ongoing commitment	None	Google's automation manages it	Monthly retainer	None

There is a version of this where the agency is the right answer. If you want a specialist watching the account daily, moving budget and reporting monthly, hire one — that is a management service and this is not it. If you want the campaign structured properly and then intend to run it yourself, you are paying a retainer for setup work you only need once.

Questions, answered.

Do you get access to my Google Ads account?

No. You receive a spreadsheet. Nothing is touched in your account and no login is ever requested — unless you add the upload, in which case you grant access for that one job and revoke it whenever you like.

Will my campaign go live automatically?

Never. You decide when anything goes live. Even with the upload add-on, the campaign lands paused.

What if I do not know how to answer your questions?

You do not need a marketing background. The questionnaire asks about your business, not about Google Ads, and it is written to draw out what we need in plain language. Answer in your own words. There are no wrong answers — only thin ones, and those make for a thinner build.

Which one do I need?

If people already search for what you sell, Search. If you need to find demand that is not searching yet, Performance Max. Most businesses want both, which is what the bundle is for — and built together they are structured not to compete with each other.

Can I edit what you send me?

It is your spreadsheet. Change anything, keep what you like, drop what you do not. The reasoning is written next to every decision so you can tell which is which.

How is this different from the AI ad tools?

They generate copy. This researches your market first, builds a strategy from it, and then writes copy to each intent — and a human reads the whole thing before it is sent.

What if the build is not quite right?

Tell us. If we spot it in our own review, we come back to you before it is sent. If you spot it when it lands, get in touch and we will work through it with you and send another reviewed sheet. The one real limit is information — we can only build from what you tell us.

Do you offer ongoing management?

No, deliberately. This is a one-off build you own and run yourself. If you want someone managing the account monthly, an agency is the right answer.

Launch a campaign built for your return, not Google's.

Complete, researched and human-reviewed, in your inbox within 24 hours. You keep the spreadsheet. You keep your account. You decide when it goes live.

Choose your build — from $129

One-off price · Human-reviewed · Delivered within 24 hours · Refund if we cannot deliver