Lots of great insights in the @getsidecar 2018 @google shopping benchmarks report.
For those companies that generate most of your sales in the lead up to Christmas, it’s an important period.
However, while not a cliff, it is interesting the decline/normalisation of conversion rates after December 11.
It would be nice to see transport companies working more closely with #ecommerce to improve the expectation of receiving delivery prior to 25 dec so that these higher conversion rates could extend a little longer than Dec 11 as it would be a win-win!
Over to you @fedex@dhlus @ups @us_postalservice @auspost
