click thru rates for serps

How many clicks do you get in Google search for each position

Number Of Clicks Per Position Google Search

A common question we get is based on the position in search results, how many clicks should I get.

Our answer is that the nearer the top the more you get. However, these two studies provide some more granular results around this.

Sources:  2013 study – https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study

2017 study – https://ignitevisibility.com/ctr-google-2017/

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