Because of the detail in today’s data, we thought we would use excel rather than hand drawn as my drawings can be a little messy. Anyway, today we look at the average cost per click based on data from @wordstreaminc for @google Search, Google display and @facebook . While the categories don’t all match up it’s interesting to see the differences in cost. What these charts don’t tell you is the quality of the leads. For example, display may be cheaper but the quality may be much lower so your conversion rate may be lower. What are your thoughts?