What Google Says!


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What Google Says!

For many years I tolled away at trying to run an online business and look to increase sales and conversions.  Over about three years I tried a number of SEO / Online marketing firms with little or no result.  I therefore decided to get stuck into it myself and I consumed much of what Rand Fishkin, Matt Cutts and many others in blogs and SEO websites were saying.

It was a fast moving time as there were many changes taking place as Google led by Matt Cutts was shaping search results to improve the quality of the results we get when we type a search query into that Google box.  There were lots of conflicting (Black Hat vs White Hat vs Grey Hat) sites with how to “Beat Google” and to most people including myself it became very confusing.  Every day you would get two or three emails in your email box from someone spamming they new how to get “you to the top of the search results”.

You would also hear the horror stories such as one my electrician told me me how his mate was paying about $1200 per month to a company to get him “to the top of the search results” and clearly it was not paying off and most likely they were using Black Hat activities that Google were targeting with Panda, Penguin and Hummingbird. His results floundered and led to little traffic but he kept paying for bad advice and implementation which is a real problem and I experienced myself.

The best advice for anyone looking to improve traffic to their website is to listen first and foremost to what Google is saying.  They provide a ton of tools and information and what to do to improve the quality and user experience of your website and to in time improve your position in the search results.  This PDF called “Google Search Engine Optimization Starter Guide” while not new does provide a very good guide to the basics and should be the starting pointing of any person looking to improve their website search results.

In future articles, we will try to cover some of the insights to what we have learned, the tools that provide useful insights and what good SEO and online marketing practices should be.  However, we should stress that building traffic takes time and there are no shortcuts – you need to build trust with Google and your fellow internet users.  However, if you build quality content that people find useful (and they link to it) and you create a great user experience for those visiting your website, traffic will grow.  But this is just common sense, right?

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Are you frustrated with your online marketing?  Is it not living up to expectations?

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