There are likely millions of articles written on SEO but there are only a few that have a significant impact or create a breakthrough.

Below are a list of articles put together by the SEO community and voted on so that only the most important articles are rated.

To participate you can vote on any of the articles that have had a impact on SEO for you.

However, if there is an article that was a breakthrough for you or impacted SEO for you we would love to include it in the list.

If you want to submit an article please do so here.

Otherwise vote for those articles you see that have impacted SEO for you.

Brian Dean Writes a lot of great articles on SEO, but the article that got him on the radar for SEO was his comprehensive guide on Google’s 200 ranking factors which he now keeps updated.

Rand’s analysis that shows over 50% of clicks don’t result in a click to your website!

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on resulted in zero-clicks.

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. In the last two years alone, It has been downloaded nearly 100,000 times by professionals from 74 different countries, and has been referenced and linked to thousands of times by marketing websites, blogs and pieces of industry content marketing. And, this year’s might just be the best one yet.

A tutorial to higher rankings for WordPress sites

This is the original WordPress SEO article since 2008, fully updated for 2019!

WordPress is one of the best content management systems when it comes to SEO. But even though it gets a lot right “out of the box”, there’s much more that you can do to improve your performance.

The Moz Beginners Guide was the initial guide to SEO and remains a great start resource for those entering or wanting to know more about SEO

What Are Meta Tags?

Meta Tags are used by Google and other search engines in some not-so-obvious ways.

Traditional on-page SEO guidance is to target a primary phrase, its near-related terms, and its longtail variants by using them in the text and placing them in strategic locations on the page (i.e., title, headings, early in content, throughout content). However, writing for Natural Language Processing, or NLP, requires some additional steps and considerations. Managing …

Whether you’re running a global operation or expanding to offer an additional language on your website, proper use of the hreflang tag is a must. From an SEO perspective, getting this right can mean the difference between ranking well with your target audience and not ranking well.

Hreflang tells search engines where various language-specific versions of a webpage exist. Not only does this help your language/regionally targeted content rank, but it also helps reduce the likelihood of having issues with duplicate content. As a bonus, hreflang tags can help Google more quickly find and index content on your website.

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

We operate in a crowded, competitive market, where most companies are vying for a similar audience. HomeAway is a vacation rental company owned by the Expedia Group with more than 2 million property listings across 190 countries. When thinking about how we could stand out, we saw an opportunity to compete on the ways people experience travel.

What do you do when you start a blog?

Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other… stuff, before they sit down and think it through.

I’ve learned that when you do this, it’s easy to end up with a really pretty blog….with very few readers.

When I joined Canva a couple months ago,instead of writing a word or improving the blog’s design, I spent the first month simply building a strategy.

Today I want to tell you about the results, and how you can duplicate the process if you like.

How fresh is this article?

Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.

Chances are when you hear the term \”nofollow\” and \”SEO\” used in the same sentence you cringe a little.

Nofollow links are detested by SEOs as much as an IRS employee is at tax time.

It is simply unfair. But there is hope for the resurgence of the nofollow link. Read on, see what we discovered in our study about nofollow, anchor text, and rankings, and I promise you will look at nofollow links in a totally different light.

Internal link building is the most powerful SEO tactic you are not using.

It’s a tactic used by most well-known websites…

(i.e. those already ranking in the top 10) for one simple reason:

 It has the power to boost rankings like crazy.

Don’t believe me?

I’ll show you how one website used internal linking to increase search traffic by and another website that went from position #33 to #5.

It’s also extremely easy to implement and carries (almost) zero risk of penalties.

You have most likely heard of Latent Semantic Indexing (LSI).

The term has been appropriated by some in the SEO industry, including some well-known influencers. They claim that its application is key for organic search success.

In fact, a search for [latent semantic indexing] on Google reveals well-known sites such as HubSpot claiming that a little LSI will give your SEO a boost and take it to the next level.

So, what exactly is LSI?

And is there any actual evidence that LSI can help your SEO performance?

To answer these questions, let’s explore the origins of LSI and what it does (or rather, doesn’t) mean for SEO in 2018.

There is a lot of buzz and fuzz regarding the influence of shares, comments, likes, etc. on SEO in general. Yet, the question that is on everyone’s lips is actually: “Are social signals a ranking factor?” There have been lots of discussions around this topic, both pros and cons; even some studies were conducted on it. Yet, no clear light has been shed on the matter. If social signals affect SEO, how does it happens?

This guide has been created to provide a quick and easy way of generating different types of rich snippets for your website, using a combination of and either Microdata or the recently endorsed JSON-LD.

Link building is one of the most challenging aspects of SEO.

But it also has a HUGE impact on where your site ranks in the SERPs.

(this has been shown time and time again in pretty much every ranking factors study)

Some people, however, still argue that Google’s reliance on backlinks is diminishing, but let’s be real here:

Backlinks aren’t going anywhere any time soon.

Anyone who follows me on Twitter will probably see me talking about internal links… A lot! I get many requests from site owners asking questions about how to set an internal linking campaign up or how do you decide which keywords to use, and as a freelance SEO consultant, I offer this as a service.

But for those that would like to do this themselves, I have put everything that I do, into this one post that follows all internal linking best practices.

Discussion way back in 2012 after a much younger Rand published a White Board Friday talking about the decline in the value of anchor text.  Read this in conjunction with Rands White Board Friday video and another article by Joshua Giardino.

Important article talking about the declining value in anchor text following a Whiteboard Friday By Rand Fishkin on the topic.  See other articles by Bill Slawski as well following the same video.

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