Complete Guide Google Search Console 2019

Complete Guide Google Search Console 2019

Analysis of your data on Google Search Console can provide some fantastic insights into what is actually going on within Google.

However, the insight at first is not intuitive.

We have put together a guide to take you through the steps to uncover relevant Google Search Console data and analyse for insights.

Each step is outlined as a simple process taking you through the steps to show the data.

You can then analyze the data on Google Search Console or download the data into excel, google sheets or your preferred analytical tool.

Analysis is broken into ten core types which are outlined in the next section.


Contents

Choose the type of analysis you wish to perform from the list below.

Then open up Google Search Console and follow the steps.

Analysis by Search Type Google Search Console provides search data for three forms of searches, web, image and video.

Compare Data Over Time Compare data over different time periods such as this month to last month or this month this year to the same month last year.

Change Analysis Identify changes in keywords, impressions, clicks and CTR.

Rankings Analysis Analysis of rankings for keywords, URLs (pages), devices and countries.

Click Analysis  Analyse clicks by keywords, URLs (pages), country and device.

CTR Analysis  Analysis of CTR by keyword, URL (pages), country and device.

Impression Analysis   Analyse impressions (searches) on Google – by keyword, URL (page), country and device

Link (external and internal) analysis   Analysis of links to your website from external websites and links within your website.

Keyword Analysis  Now that we know the basics we can undertake more detailed analysis on keywords.

Search Appearance Understanding and analysing the specialised research results on Google.

If you would like help setting up Google Search Console please see the article on our help site.


Search Type Analysis on Google Search Console

Search type refers to the search that takes place on Google.

The most common is a web search where you type in a keyword and a you get a Search Engine Results Page (SERP) showing the results for that keyword search.

However, you can also do shopping searches, image searches, video searches, news searches and more. 

Google Search Console provides data on three different types of searches – web, image and video.

If you are interested in shopping data please check out the omologist platform as we provide rank tracking for Google Shopping and Amazon by country, postcode, county, zip code, state or region.

Changing the Search type data on Google Search Console

There are many types of searches you can do on Google including web searches (default), image searches, video searches and more. 

Google Search Console not only provides you with data on keyword searches on the web, but also searches for images and video.

To look at this data on Google Search Console.

  1. Click Performance
  2. Click the pen image next to “Search Type” on the inside navigation top left.
  3. Choose the type of search results you want to analyse from Web (default), Image and Video.
  4. Click “Apply” in the pop up box bottom right corner.
Google Search Console Choosing Search Type

Comparing data for “Search Type” on Google Search Console

You can compare data for queries by search type on Google Search Console. 

For each search type you can compare clicks for keywords, URLs, Countries, devices and search appearance.

For example if you had a keyword, you could look at the number of clicks for that keyword on web searches vs image searches or video searches.

Comparing data for “Search Type” on Google Search Console

You can compare data for queries by search type on Google Search Console. 

For each search type you can compare clicks for keywords, URLs, Countries, devices and search appearance.

For example if you had a keyword, you could look at the number of clicks for that keyword on web searches vs image searches or video searches.

Compare data by search type in Google Search Console

In the image above we show how you can compare clicks by device for web searches vs image searches.

To do a comparison search

  1. Click Performance
  2. Click the pen image next to “Search Type” on the inside navigation top left.
  3. Click “Compare”
  4. Choose what you want to compare (you can’t choose all three).  Web and image or web and video or image and video using the down arrows.
  5. Click “Apply” in the pop up box bottom right corner.
Choose the combination of search types to compare in Google Search Console

Viewing your Google Search Console Data on the Omologist platform

You can view your data from Google Search Console on Omologist to gain further insights. 

As you look at each of the next topics on identifying trends, one of the downfalls of the way Google present the data is that you cannot see keywords, URLs and Countries together. 

By using Omologist you can see this data together and then download this data to analyse further in Google Sheets or Excel.

Here are a couple of things you can see on Omologist

  1. All our columns are sortable , so we can show you the keywords and their rank in each country and the numbers of impressions and clicks they are generating.
  2. You will see all countries and URLS and Keywords in one table, not four tables.
  3. You can download all this data and analyse.
  4. You can type in a keyword into the search box if you want to isolate the results to a single keyword.
  5. You can choose a single country to analyse or choose a group of countries.
  6. You can change the time periods you want to analyse the data over.
Viewing Google Search Console Data in Omologist

Compare Data over Time on Google Search Console

In order to generate insights into Google Search Console data you will want to compare data over different time periods. 

For example you may want to compare the last 28 days to the previous 28 days if you have been working on trying to get organic keywords to rank higher.

Or you may want to compare data for the same period this year as last year to understand what has changed and remove the impact of seasonality.

How to change the time period in Google Search Console for data analysis

Google Search Console provides a default period of 3 months. 

However, they provide many other options for both reviewing and comparing data across the three different search types.

To change the time period

  1. Click performance
  2. Click the pen image next to “Date” on the inside navigation top left.
  3. Choose the period which you want to analyse data for.
  4. Click “apply” at the bottom of the pop up box.
Choose the date range for the period you wnat to analyse in Google Search Console

How to compare data over a time period in Google Search Console

 

You can compare data by search type across two different time periods. 

For example if you wanted to compare the data for the last 28 days vs the previous 28 days.

You could also compare the 28 days for the same time period a year ago.

To change the time period and compare

  1. Click performance
  2. Click the pen image next to “Date” on the inside navigation top left.
  3. Click on “Compare” under the heading “date range” in the pop up box.
  4. Choose the period which you want to compare data for.
  5. Click “apply” at the bottom of the pop up box.
Compare data over time periods in Google Search Console

Tip – The default for comparing data is web based searches.  However, if you wanted to compare image searches you would need to change the “Search Type” first and then change the period.


Change Analysis on Google Search Console

In the section above, we looked at how to compare time periods. 

Now we look at how to measure change for impressions, position (ranking), CTR and Clicks in Google Search Console.

Identify a change in ranking for keywords

Using the compare feature you can now consider looking at changes in rankings for keywords over a time period.

For example let’s say you wanted to look at the change in average position for keywords for the current 28 days vs the previous 28 days.

To change the time period and compare changes in average keyword position over time periods

  1. Click performance
  2. Click the fourth box above the chart which says “Average Position”.  The box should become coloured once clicked.
  3. Click the pen image next to “Date” on the inside navigation top left.
  4. Click on “Compare” under the heading “date range” in the pop up box.
  5. Choose the period which you want to compare data for.
  6. Click “apply” at the bottom of the pop up box.
  7. In your data in the table below the chart you should now see the average position for each keyword and the difference in the final column.
Compare the average position chnage across time periods with Google Search Console

Identify a change in impressions for keywords

Using the compare feature you can now consider looking at changes in impressions for keywords over a time period.

For example lets say you wanted to look at the change in impressions for keywords for the current 28 days vs the previous 28 days.

To change the time period and compare changes in impressions for a keyword over time periods

  1. Click performance
  2. Click the fourth box above the chart which says “Impressions”.  The box should become coloured once clicked.
  3. Click the pen image next to “Date” on the inside navigation top left.
  4. Click on “Compare” under the heading “date range” in the pop up box.
  5. Choose the period which you want to compare data for.
  6. Click “apply” at the bottom of the pop up box.
  7. In your data in the table below the chart you should now see the number of impressions for each keyword and the difference in the final column.
Analysing the change in impressions between periods in Google Search Console

Identify a change in clicks for keywords

Using the compare feature you can now consider looking at changes in clicks for keywords over a time period.

For example let’s say you wanted to look at the change in clicks for keywords for the current 28 days vs the previous 28 days.

To change the time period and compare changes in clicks for a keyword over time periods

  1. Click performance
  2. Click the fourth box above the chart which says “clicks”.  The box should become coloured once clicked.
  3. Click the pen image next to “Date” on the inside navigation top left.
  4. Click on “Compare” under the heading “date range” in the pop up box.
  5. Choose the period which you want to compare data for.
  6. Click “apply” at the bottom of the pop up box.
  7. In your data in the table below the chart you should now see the number of clicks for each keyword and the difference in the final column.
compare the number of clicks between time periods on google search console

Identify a change in CTR for keywords

Using the compare feature you can now consider looking at changes in CTR (click thru rate) for keywords over a time period.

For example lets say you wanted to look at the change in CTR for keywords for the current 28 days vs the previous 28 days.

To change the time period and compare changes in CTR for a keyword over time periods

  1. Click performance
  2. Click the fourth box above the chart which says “Average CTR”.  The box should become coloured once clicked.
  3. Click the pen image next to “Date” on the inside navigation top left.
  4. Click on “Compare” under the heading “date range” in the pop up box.
  5. Choose the period which you want to compare data for.
  6. Click “apply” at the bottom of the pop up box.
  7. In your data in the table below the chart you should now see the CTR for each keyword and the difference in the final column.
Compare the average CTR between time periods on google search console

In addition to comparing the average CTR for keywords, by clicking “Pages” you can compare the CTR by URL, by clicking “Countries” you can compare the different CTR by country, as well as by “Device” and “Search Appearance”.

The trouble with how Google present this data is that you can’t look at all of these factors together.

However, by using the Omologist platform we provide the ability to compare keywords, URLs, CTR and Country on a single table which can also be downloaded into a spreadsheet.

Compare across time periods CTR for keywords, URLs, countries, devices and search appearance.

Ranking Analysis on Google Search Console

Ranking means your position of your result on the SERP (search engine results pages).

The ultimate goal is number 1, but understanding where you rank now, what volume if searches take place for those keywords can steer your efforts to improving your page and improving your rank/position

Identify the highest ranking keywords

  1. Click “Performance”
  2. Click “Average Position” box above the graph
  3. On the top of the table, click “Queries”
  4. In the table click the title of the column “Position” so that the arrow is pointing upwards.
  5. You should see a list of your keywords starting with the highest ranked position.

Identify the lowest ranking keywords

  1. Click “Performance”
  2. Click “Average Position” box above the graph
  3. On the top of the table, click “Queries”
  4. In the table click the title of the column “Position” so that the arrow is pointing downwards.
  5. You should see a list of your keywords starting with the lowest ranked position.

To see all your keywords ranked, you can expand the number of rows of data shown using the selector at the bottom of the table.

You can also download the data into a spreadsheet if you have a lot of keywords.

If you want to see keywords and countries and URL’s together, please see how you can do this on Omologist, details above.

How to sort Google Search Keyword for highest ranking keyword

Identify the highest ranking URL’s

  1. Click “Performance”
  2. Click “Average Position” box above the graph
  3. On the top of the table, click “Pages”
  4. In the table click the title of the column “Position” so that the arrow is pointing upwards.
  5. You should see a list of your URL’s starting with the highest ranked position.

Identify the lowest ranking URL’s

  1. Click “Performance”
  2. Click “Average Position” box above the graph
  3. On the top of the table, click “Pages”
  4. In the table click the title of the column “Position” so that the arrow is pointing downwards.
  5. You should see a list of your URL’s starting with the lowest ranked position.

To see all your URL’s ranked, you can expand the number of rows of data shown using the selector at the bottom of the table.

You can also download the data into a spreadsheet if you have a lot of URL’s.

If you want to see keywords and countries and URL’s together, please see how you can do this on Omologist, details above.

Highest ranking URLs using Google Search Console Data

Identify the highest ranking Countries

  1. Click “Performance”
  2. Click “Average Position” box above the graph
  3. On the top of the table, click “Countries”
  4. In the table click the title of the column “Position” so that the arrow is pointing upwards.
  5. You should see a list of your countries starting with the highest ranked position.

Identify the lowest ranking Countries

  1. Click “Performance”
  2. Click “Average Position” box above the graph
  3. On the top of the table, click “Countries”
  4. In the table click the title of the column “Position” so that the arrow is pointing downwards.
  5. You should see a list of your countries starting with the lowest ranked position.

To see all your countries ranked, you can expand the number of rows of data shown using the selector at the bottom of the table.

You can also download the data into a spreadsheet if you have a lot of countries.

If you want to see keywords and countries and URL’s together, please see how you can do this on Omologist, details above.

Raning data by country on google Search Console

Identify the highest ranking device

  1. Click “Performance”
  2. Click “Average Position” box above the graph
  3. On the top of the table, click “Devices”
  4. In the table click the title of the column “Position” so that the arrow is pointing upwards.
  5. You should see a list of devices starting with the highest ranked position.

Identify the lowest ranking devices

  1. Click “Performance”
  2. Click “Average Position” box above the graph
  3. On the top of the table, click “Devices”
  4. In the table click the title of the column “Position” so that the arrow is pointing downwards.
  5. You should see a list of devices starting with the lowest ranked position.
Ranking by position for dvice in Google Search Console

Click Analysis on Google Search Console

Clicks from the organic search results on Google are gold, but its important to understand what keywords/queries, pages etc are generating these clicks.

Below is a chart from two studies in 2103 and 2017 showing the CTR that different keywords generated in the first 10 positions on Google Organic results.

While every keyword is different they provide a guide to estimate how well your keywords are performing as you go through this analysis.

See also CTR analysis below.

Number of clicks per position Google Search

Identify the keyword with the highest number of clicks

  1. Click “Performance”
  2. Click “Total Clicks” box above the graph
  3. On the top of the table, click “Queries”
  4. In the table click the title of the column “Clicks” so that the arrow is pointing upwards.
  5. You should see a list of keywords/queries starting with the highest number of clicks.

Identify the keyword with the lowest number of clicks

  1. Click “Performance”
  2. Click “Total Clicks” box above the graph
  3. On the top of the table, click “Queries”
  4. In the table click the title of the column “Clicks” so that the arrow is pointing downwards.
  5. You should see a list of keywords/queries starting with the lowest number of clicks.
keywords with the highest number of clicks on google search console

Identify the URL’s with the highest number of clicks

  1. Click “Performance”
  2. Click “Total Clicks” box above the graph
  3. On the top of the table, click “Pages”
  4. In the table click the title of the column “Clicks” so that the arrow is pointing upwards.
  5. You should see a list of URL’s starting with the highest number of clicks.

Identify the URL’s with the lowest number of clicks

  1. Click “Performance”
  2. Click “Total Clicks” box above the graph
  3. On the top of the table, click “Pages”
  4. In the table click the title of the column “Clicks” so that the arrow is pointing downwards.
  5. You should see a list of URL’s starting with the lowest number of clicks.

Identify the countries with the highest number of clicks

  1. Click “Performance”
  2. Click “Total Clicks” box above the graph
  3. On the top of the table, click “Countries”
  4. In the table click the title of the column “Clicks” so that the arrow is pointing upwards.
  5. You should see a list of countries starting with the highest number of clicks.

Identify the countries with the lowest number of clicks

  1. Click “Performance”
  2. Click “Total Clicks” box above the graph
  3. On the top of the table, click “Countries”
  4. In the table click the title of the column “Clicks” so that the arrow is pointing downwards.
  5. You should see a list of countries starting with the lowest number of clicks.
Countries with the highest number of clicks on google search console

Identify the devices with the highest number of clicks

  1. Click “Performance”
  2. Click “Total Clicks” box above the graph
  3. On the top of the table, click “Devices”
  4. In the table click the title of the column “Clicks” so that the arrow is pointing upwards.
  5. You should see a list of devices starting with the highest number of clicks.

Identify the devices with the lowest number of clicks

  1. Click “Performance”
  2. Click “Total Clicks” box above the graph
  3. On the top of the table, click “Devices”
  4. In the table click the title of the column “Clicks” so that the arrow is pointing downwards.
  5. You should see a list of devices starting with the lowest number of clicks.
devices with the highest number of clicks on google search console
 

Impression Analysis on Google Search Console

Impression analysis provides us with actual data on the number of times our keywords are being searched on Google.

As Google provides country data you can break this down by country.

Further it does not matter what position your in because if you made the SERP even in position 150, Google records this so you get a clearer picture on the keyword volumes.

This is great data to work out what your high volume (lots of impressions) keywords are and provide an area of focus to improve your ranking.

Identify the keyword with the highest number of impressions

  1. Click “Performance”
  2. Click “Total Impressions” box above the graph
  3. On the top of the table, click “Queries”
  4. In the table click the title of the column “Impressions” so that the arrow is pointing upwards.
  5. You should see a list of keywords/queries starting with the highest number of impressions.

Identify the keyword with the lowest number of impressions

  1. Click “Performance”
  2. Click “Total Impressions” box above the graph
  3. On the top of the table, click “Queries”
  4. In the table click the title of the column “Impressions” so that the arrow is pointing downwards.
  5. You should see a list of keywords/queries starting with the lowest number of impressions.

An impression on Google Search Console is when the keyword/query was typed into Google and a entry from your website appeared on the search engine results page (SERP).

how to find keywords with the highest number of impressions on Google Search Console

Identify the URL’s with the highest number of impressions

  1. Click “Performance”
  2. Click “Total Impressions” box above the graph
  3. On the top of the table, click “Pages”
  4. In the table click the title of the column “Impressions” so that the arrow is pointing upwards.
  5. You should see a list of URL’s starting with the highest number of impressions.

Identify the URL’s with the lowest number of impressions

  1. Click “Performance”
  2. Click “Total impressions” box above the graph
  3. On the top of the table, click “Pages”
  4. In the table click the title of the column “Impressions” so that the arrow is pointing downwards.
  5. You should see a list of URL’s starting with the lowest number of impressions.
How to find URLs with the highest number of impressions on Google Search Console

Identify the countries with the highest number of impressions

  1. Click “Performance”
  2. Click “Total impressions” box above the graph
  3. On the top of the table, click “Countries”
  4. In the table click the title of the column “Impressions” so that the arrow is pointing upwards.
  5. You should see a list of countries starting with the highest number of impressions.

Identify the countries with the lowest number of impressions

  1. Click “Performance”
  2. Click “Total Impressions” box above the graph
  3. On the top of the table, click “Countries”
  4. In the table click the title of the column “Impressions” so that the arrow is pointing downwards.
  5. You should see a list of countries starting with the lowest number of Impressions.
How to find countries with the highest number of impressions on Google Search Console

Identify the devices with the highest number of impressions

  1. Click “Performance”
  2. Click “Total Impressions” box above the graph
  3. On the top of the table, click “Devices”
  4. In the table click the title of the column “Impressions” so that the arrow is pointing upwards.
  5. You should see a list of devices starting with the highest number of impressions.

Identify the devices with the lowest number of impressions

  1. Click “Performance”
  2. Click “Total Impressions” box above the graph
  3. On the top of the table, click “Devices”
  4. In the table click the title of the column “Impressions” so that the arrow is pointing downwards.
  5. You should see a list of devices starting with the lowest number of impressions.
How to find devices with the highest number of impressions on Google Search Console

Link Analysis on Google Search Console

How to analyse Links (Internal and External) using Google Search Console

Links to your website are votes for those pages and your website. 

The better quality the link the better the vote for that URL.

But internal links are also important as they help visitors on your website to find content related to the existing page.

How to find the top linked pages on your website from external websites using Google Search Console

  1. Click “Link”
  2. Click “more” in the box called “Top Linked Pages” – first box
  3. In the table click the title of the column “Linking Sites” so that the arrow is pointing downwards.
  4. You should see a list of your URLs ranked by the total number of external websites linking to each URL .
  5. The table also shows the total number of incoming links to that URL.

You can also view additional information if you click an individual URL in the table. 

This will show the websites linking to that URL as well as the number of links from that external website.

How to find the least linked pages on your website from external websites using Google Search Console

  1. Click “Link”
  2. Click “more” in the box called “Top Linked Pages” – first box
  3. In the table click the title of the column “Linking Sites” so that the arrow is pointing upwards.
  4. You should see a list of your URLs ranked by the least number of external websites linking to each URL .
  5. The table also shows the total number of incoming links to that URL.
How to view the total number of external links to your URLs in Google Search Console

How to find the top linked domains to your website

  1. Click “Link”
  2. Click “more” in the box called “Top Linking Sites” – first box
  3. In the table click the title of the column “Linking Pages” so that the arrow is pointing downwards.
  4. You should see a list of external websites linking to your website.
  5. The table also shows the total number of incoming links from that external website.

Additional analysis

6. You can also view additional information if you click an individual domain in the table. 

This will show the URLs they link to on your website.

How to find the least linked domains to your website

  1. Click “Link”
  2. Click “more” in the box called “Top Linking Sites” – first box
  3. In the table click the title of the column “Linking Pages” so that the arrow is pointing upwards.
  4. You should see a list of external websites linking to your website.
  5. The table also shows the total number of incoming links from that external website.
Find external domains linking to your website using google search console

How to find the most used anchor text used to link to your website

  1. Click “Link”
  2. Click “more” in the box called “Top Linking Text” – first box
  3. In the table click the title of the column “Rank” so that the arrow is pointing upwards.
  4. You should see a list of anchor text used on external website to to link to your website.
  5. The table shows anchor text ranked by frequency (number) of times used on external websites.

How to find the least used anchor text to link to your website

  1. Click “Link”
  2. Click “more” in the box called “Top Linking Text” – first box
  3. In the table click the title of the column “Rank” so that the arrow is pointing downwards.
  4. You should see a list of anchor text used on external website to to link to your website.
  5. The table shows anchor text ranked by frequency (number) of times used on external websites.
find anchor text used to link to your website using Google Search Console

How to find internal links on your website

  1. Click “Link”
  2. In the second column called “Internal Links” you should see a box called “Top Linked Pages”
  3. Click “more” in the box called “Top Linked Pages” – first box
  4. In the table click the title of the column “Internal Links” so that the arrow is pointing downwards.
  5. You should see a list of URLs from your website and the total number of internal links to those URL’s.
  6. To identify the URLs that are linking to a URL, click a URL to show a new list.
Identify Internal Links using Google Search Console

Keyword Analysis

How to analyse a keyword

In this example we are going to do analyse a web search for a keyword, however, the process can be used for a video or image analysis as all are based on keywords.

  1. Click “Performance”
  2. In the top left choose the type of search, in this example “web” which is the default.
  3. In the box next to “search type: web”, click “date” and choose the period of time you want to analyse.
  4. Next to date, click “+NEW” and you should get a box as per the image below.  Choose “Query” and a new box should appear.  Alternatively if you see a keyword in the list you can just click that keyword and have the same result.

    Google Search Console Keyword Analysis
  5. In this example we are only going to look up the exact match keyword “omologist”.  Therefore we choose  “Query is exactly” and type in the keyword “omologist”.   Then click “apply” in the bottom right of the box.

    google search console exact match keyword
  6. In the chart and table you should now only see data for that “exact match” keyword.  If you click the boxes for “total clicks”, “total impressions”, “average CTR” and “average position” you will see all this data in the table for that keyword.
  7. To see what URLs or pages that our keyword links to on our website, click the tab at the top of the table that says “pages”.  You should URL’s that the keyword links to.  If its a brand, you may have multiple URLs  as we do.  However, you may only see one URL.
  8. You may want to narrow you analysis down to a particular country.  There are two ways to do this.  First you can filter your search further by clicking “+NEW” on the top left next to Search Type, Query and Date.  The second method is to click the “country” tab and then click the country you want to analyse.
  9. You narrow the criteria further for example if you wanted to just look at mobile results.  To do so click “+NEW” to add further filters to your analysis.
  10. If you want to analyse thousands of keywords from Google Search Console our Omologist platform provides the mechanism to do so quickly.  To learn more visit our homepage.
google search console keyword results

Search Appearance

Search appearance provides the same data you get when looking a queries etc as we have done above, however, it provides this data for the specialised type of search results feature such as AMP (Accelerated Mobile Pages) or rich result types such as events, how-to or job listings to name a few.

If you are targeting rich results or have AMP pages to make the mobile experience faster, it is important to review the data and see how your efforts in these areas are performing.

Here is a screen shot of the Google Search Appearance types at the time of the article and you can see any updates Google make here.

Below we will take you through how to get relevant data for a search appearance type.

Remember that search appearance is a subset of your data for a query, country, etc, so if your looking at a keyword/query and it has 10 AMP clicks this will be included in the data for the keyword/query for all clicks.

So if you wanted to say understand the number of clicks for a query NOT on a specialized search result you would need to do the analysis as we have done above and download that data and they do the search appearance version for each type (as we will show below) and download and then you could build a pivot table in Excel to do further analysis.

How to show the search appearance types for your website

First thing to say is that not all websites will have data for search appearance.

So if you don’t then this provides data in itself to implement AMP pages or target some rich search types relevant to your business.

If you have no data it will look something like this which shows no data but has the search appearance tab.

You may also not get the search appearance tab as we have seen in some cases.

If you do have search appearance data if you click on the search appearance tab it will list the types of you have as well as the relevant data for clicks, impressions CTR and average position.

How to choose a search appearance type to analyse

The quick way to isolate a search appearance type is to click one of the types such as the screen above.

Below we take you through the process.

  1. Click “Performance”
  2. Click all the boxes – “Total Clicks”, “Total Impressions”, “Average CTR” and “Average Position” in the box above the graph
  3. On the top of the table, click “Search Appearance”. If you don’t have search appearance please read the section above.
  4. You should see a list of types of Specialized Search Appearance.
  5. In the table under “Search Appearance”, click the type you want to analyse further.
  6. Yould should now see the data only for that search type and you can click on the other tabs – Queries, Pages, Countries, Devices to see the results for that Search Appearance type.
  7. To look at a different Search Appearance Type you would need to click the “X” (see image below) in the filter and then repeat from step 3 above.
  8. To sort by highest or lowest use the same process as we did for each of the individual analysis we covered in sections above by clicking the arrows up and down for each of the tabs – clicks, impressions, CTR and position.

Conclusion

That’s the Complete Guide to Analysing your data on Google Search Console.

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Is there somethign we missed?

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