To get the most from Google Ads, it will be important to link Google Analytics correctly. We show you how and why it is important.
We look at strategies to assist with improving Google Remarketing campaigns. Read more to increase returns from your remarketing campaigns.
Google Ads has come a long way since its inception. While there are several other big-name competitors on the market present, Google Ads still holds a dominant market share of 70% of total ad revenue for 2019. Just a few years ago expertise (and experience) required to successfully run a Google Ads campaign wasn’t nearly […]
The Google Ads Keyword Planner is a fantastic tool for doing keyword research. Below we will provide you with an overview of the data and how you can use it for insights into your PPC and SEO keyword research. Table of Contents Getting started: Signing up and getting familiar with Keyword Planner If you don’t […]
We take you through all the steps to building and how to write Google Ads copy, and the structure to start testing better copy. We make it easy and break it down into the steps as you move through the headlines and descriptions of your text ads and provide some tips along the way. So […]
We recently published an article discussing in detail how to analyse your Google Search Console data. Bing Webmaster does provide some similar data so that you can do some analysis of your SERP results on Bing . Below we take you through the basics as Bing Webmaster data is limited vs Google Search Console. Page […]
Not all backlinks are created equal. But Google does show us the links they collect and we can compare these with a full list to work out what Google sees as a quality link.
56 steps to setting up your first Google Ads Campaign with detailed explanation around each step.
Analysis of your data on Google Search Console can provide some fantastic insights into what is actually going on within Google. However, the insight at first is not intuitive. We have put together a guide to take you through the steps to uncover relevant Google Search Console data and analyse for insights. Each step is […]
Setting up Google Search Console provides some significant benefits to better understand visitors to your website. You can link this data into Google Analytics to get better insights into whats happening on each URL Google provides you with data on the search terms, position and clicks received for pages on your website By submitting your […]
Your Tracking ID from Google Analytics is used as a unique identifier to track your traffic. For some sites like Squarespace or Google Tag Manager you just need your tracking ID and not all the Google Analytics code. The steps below show you how to find that tracking ID. Log into Google Analytics Now click […]
Setting up Google Analytics for Squarespace is straightforward, just lots of clicking! Quick version: Once logged in and at your website, click “Settings” > then “Advanced” > then “External Services”. Now open a new tab in your browser and log into Google Analytics and click “Admin” > then click “tracking info” > then click tracking […]
Bing Webmaster Tools are a fantastic range of insights to help with your Search Engine Optimisation (SEO) and better understand how your website and how your customers find your website on Bing.com. To get started with Bing Webmaster Tools is free and easy. Step 1: The first thing to do is visit the Bing Webmaster […]