Step by step instructions on how to set up a smart search campaign on Google Ads. Smart campaigns are great small business and starter campaigns.
Search ads aren’t the only way to generate new business from Google, two other types of supplemental campaign types to run are Google Display and Gmail campaigns. With the Google Display Network (“Display Ads” or “Display”), you have the power to show image and video type ads on millions of websites from YouTube to Yahoo […]
Google Ads has come a long way since its inception. While there are several other big-name competitors on the market present, Google Ads still holds a dominant market share of 70% of total ad revenue for 2019. Just a few years ago expertise (and experience) required to successfully run a Google Ads campaign wasn’t nearly […]
When I first started using Google Ads in 2000 (AdWords), Google limited you to one strategy, which was cost per thousand impressions (CPM). Bidding strategies have come a long way since then. I think Google brought in CPC in 2001, and I got a call from Google that day (yes, they used to make proactive […]
Setting up and managing a negative keyword list for your Google Ads Campaigns is crucial for success. A failure to regularly review and add search terms to your negative keyword list will cost you money. We all want to maximise the budget we spend on Google Ads on getting leads and sales rather than clicks […]