Weekly Holiday Conversion Rates

Lots of great insights in the @getsidecar 2018 @google shopping benchmarks report. For those companies that generate most of your sales in the lead up to Christmas, it’s an important period. However, while not a cliff, it is interesting the decline/normalisation of conversion rates after December 11. It would be nice to see transport companies working more closely…

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Average Cost Per Click

Because of the detail in today’s data, we thought we would use excel rather than hand drawn as my drawings can be a little messy. Anyway, today we look at the average cost per click based on data from @wordstreaminc for @google Search, Google display and @facebook . While the categories don’t all match up it’s interesting to see…

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Setup Google Search Console

How to Setup Google Search Console

Setting up Google Search Console provides some significant benefits to better understand visitors to your website. You can link this data into Google Analytics to get better insights into whats happening on each URL Google provides you with data on the search terms, position and clicks received for pages on your website By submitting your…

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How to setup Google Analytics for Squarespace

How to setup Google Analytics for Squarespace

Setting up Google Analytics for Squarespace is straightforward, just lots of clicking! Quick version: Once logged in and at your website, click “Settings” > then “Advanced” > then “External Services”. Now open a new tab in your browser and log into Google Analytics and click “Admin” > then click “tracking info” > then click tracking…

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How to Set-up Bing Webmaster Tools

Bing Webmaster Tools are a fantastic range of insights to help with your Search Engine Optimisation (SEO) and better understand how your website and how your customers find your website on Bing.com. To get started with Bing Webmaster Tools is free and easy. Step 1: The first thing to do is visit the Bing Webmaster…

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