How to Measure the Quality of your Backlinks
Not all backlinks are created equal. But Google does show us the links they collect and we can compare these with a full list to work out what Google sees as a quality link.
Setup your First Google Ads Campaign 2019
56 steps to setting up your first Google Ads Campaign with detailed explanation around each step.
Complete Guide to Google Search Console Analysis 2019
Analysis of your data on Google Search Console can provide some fantastic insights into what is actually going on within Google. However, the insight at first is not intuitive. We have put together a guide to take you through the steps to uncover relevant Google Search Console data and analyse for insights. Each step is […]
What is Digital Marketing
Just a short decade ago, the typical American would walk over to a computer, take a seat, and engage with the internet for a limited amount of time before completing their session and moving on. A decade before that, the internet was vastly unknown by many people beyond “You’ve Got Mail!” Today, most of us […]
Product Display pages bounced vs unbounced visitors
Product Display pages bounced vs unbounced visitors
Bounce rate on product display pages
Following on our theme of looking at the @monetate report and product display pages, it’s interesting to look at the bounce rate. We feel your frustration.
Online Advertising Revenues for 13 Leading Companies Globally
Online Marketing continues to grow but revenues are still concentrated in @google and @facebook Thanks to #forresterdata for this analysis.
Conversion rate by landing page type
Thanks to @monetate for today’s data. If you’re an e-commerce business we recognise your frustration with #conversionoptimization and today we focus on the difference between product display pages #pdp and all other landing pages and recognise the differences.#ecommerce have to work so much harder!
What are Company’s Top Marketing Challenges
In the @HubSpot State of Inbound Report for 2018, it’s interesting to consider the challenges which are first to continue to generate leads. However, for us, it was interesting that proving the ROI for marketing activities was number 2 on the list as this is something we are passionate about. Plug for our platform as we […]
Weekly Holiday Conversion Rates
Lots of great insights in the @getsidecar 2018 @google shopping benchmarks report. For those companies that generate most of your sales in the lead up to Christmas, it’s an important period. However, while not a cliff, it is interesting the decline/normalisation of conversion rates after December 11. It would be nice to see transport companies working more closely […]
Revenue share by device
In the @getsidecar 2018 Google shopping benchmarks report, a graph that while not unexpected did catch our alert radar for interesting! Look at mobile go!
How good are facebook ads?
Interesting stats here from @smexaminer, in particular, the number of marketers that feel @facebook ads are not effective! What are your thoughts?
Average Cost Per Click
Because of the detail in today’s data, we thought we would use excel rather than hand drawn as my drawings can be a little messy. Anyway, today we look at the average cost per click based on data from @wordstreaminc for @google Search, Google display and @facebook . While the categories don’t all match up it’s interesting to see […]
How big are the leading platforms?
So just how big are some of the worlds leading platforms relative to the world population? The answer really big!
