Author Profile

 

Sean Cooney

Sean is a Dad with a passion for data and digital marketing


Sean is the Co-Founder and CEO of Omologist.com. Sean started to use Google Ads back in 2001 not long after Google Ads started and when you purchased ads even on Google just as cost per thousand.

Sean has a background as an equity analyst and loves data analysis. Data and its analysis are a key component of making any digital marketing campaign more successful as the data can help to shape and improve its performance.


Posts

 

A Guide to Google Ads Bidding Strategies

When I first started using Google Ads in 2000 (AdWords), Google limited you to one strategy, which was cost per

View Post
 

A guide to Google Search Features

Data from the second quarter of 2019 showed that less than half of all Google searches result in a click

View Post
 

Complete Guide to Google Search Console Analysis 2019

Analysis of your data on Google Search Console can provide some fantastic insights into what is actually going on within

View Post
 

How to use Google Ads Keyword Planner

The Google Ads Keyword Planner is a fantastic tool for doing keyword research. Below we will provide you with an overview

View Post
 

How to Setup Google Search Console

Setting up Google Search Console provides some significant benefits to better understand visitors to your website. You can link this data

View Post
 

How to setup and manage a negative keyword list on Google Ads

Setting up and managing a negative keyword list for your Google Ads Campaigns is crucial for success. A failure to regularly

View Post
 

How to Set-up Bing Webmaster Tools

Bing Webmaster Tools are a fantastic range of insights to help with your Search Engine Optimisation (SEO) and better

View Post
 

How to Measure the Quality of your Backlinks

In a recent study by Rand Fishkin, over 1500 industry professionals indicated that the second highest ranking factor is still

View Post
 

The ultimate guide to no-follow links

There is a lot going on in SEO at the moment. That's because SEO is about more than one thing. It's

View Post
 

Setup your First Google Ads Campaign 2019

How to use Google Ads As you here you have likely already made the decision that running a brand or keyword

View Post